Remember to make your social media channels work for you!
Don’t be afraid to use your social media accounts to drive people to where you want them to be! Want a customer to see your pictures on Instagram? Tell them about it on Twitter. Need your customers to visit your website? Share a link on Facebook.
Social media channels work best if you utilise them as a package; none exist in a vacuum and for maximum impact you need maximum exposure!
If you’re in charge of your company’s social media accounts, it can be really hard not to focus on how many followers or “likers” you have.
An important thing to remember is, whilst it is always a great idea to use the analytics social media channels provide to gauge your performance, the number of followers you have isn’t necessarily the best metric to measure how successful your social strategy is.
What matters most, is the level of connection and relationship with your followers, rather than the number.
Try and shift your mindset from numbers to relationships!
Sometimes “short and sweet” is all you need!
Did you know 85% of Facebook videos are watched without sound? That means your immediate action needs to be to make your video offering compelling without audio.
Ensure any speech is subtitled – not only does this mean you can capture those watching in silence through choice, but also people with hearing impairments; accessibility of content is such good practice!
Make your videos short, fun and above all on brand; sharing your message by image only. Of course this is a challenge, but one that will be worth it!
Today’s tip is what we like to call our “Power of Three” – and for us is a must do every time we post on social media.
We have created a 3-point checklist to ensure your posts are the best they can be aesthetically, the content – of course – is up to you!
Have you checked your grammar and spelling?
There is nothing worse than a really great social media post with a glaring spelling mistake in the text. Always take time to proofread your posts!
Have you checked your links?
Have you added links to your post? If so, do check they’re working and directing people to where you want them to go!
Have you added images?
Adding an image to a social media post is a sure-fire way to make it more interesting. But make sure the image is relevant and of good quality before you hit post!
Apply the Power of Three to your next social media posts!
Do you ever feel tempted to write really long posts on Facebook simply because there isn’t a character limit?
It is such a cliché but it is so true, it really is quality over quantity. Don’t fall into the trap of feeling you have to fill space. Short, snappy posts work as well on Facebook as other platforms. Did you know the ideal length of a Facebook post is 40 – 80 characters; post that are less than 80 characters receiving on average 88% more engagement.
Obviously your post must make sense, but look at using language creatively for shorter Facebook content.