Consistency really is key when it comes to your social media performance.
Were you posting consistently in 2022 across your social media channels? If not, that should be your number one goal within your social media plan for 2023. If you want to see tangible results, you need to post regularly. This will help your followers stay engaged and connected and help your content show up in your followers feeds.
As a minimum, we recommend posting on your channels at least three times a week.
We always think this time of year is a great time to practise some self-care and that goes for your social media channels too!
An easy way to ensure you’re looking your best online is to check your bios! Make sure they’re up to date and if not, update with any new or important information.
Make sure you include a link to your website (and please ensure it’s working; there’s nothing more likely to turn a potential customer off than a broken link!) and keep your bios consistent across all platforms.
Are you looking your best?
By now you should have your social media strategy for the coming year well and truly in place.
Remember your strategy should cover the following: –
How do you like to plan?
Whilst creating content is key across your social media platforms, there are of course those days when inspiration simply doesn’t strike.
A fantastic way to help you out on those days when you’re suffering a bout of writer’s block is to create a social media calendar. Quite simply pull together a list of dates that mixes key dates that are important to your business (maybe a sale, a new product launch, the anniversary of your opening) and more national dates you can have fun with e.g., National Cup of Tea Day, National Biscuit Day.
Dates like these give an immediate way to create content and have fun when you might be struggling for something to say. Followers like to see the people they follow have fun, so don’t be afraid to let loose and create some great new content for dry spells!
Let us know what your favourite social media day to celebrate is, the more unusual the better!
Drumroll for our final Tip on Tuesday of 2022!
Whilst we’ve often said how the consistency of social media posting is important, it is equally important for you to be recharged, rested and ready for all the challenges of 2023. By all means do some pertinent holiday posts, but then give yourself time away from insights, responses and general scrolling through your timeline.
When you’re rested and refreshed you will face the challenges of digital marketing and your online presence with renewed zeal.
A very Merry Christmas and a happy and successful 2023 to all!
It’s never easy to be a small business with bigger businesses as competitors and for small business, things can seem harder than ever.
So what can you do to help small businesses out this year and moving into 2023?!
Happy helping!
Although it can seem a bit of a cliche, don’t be afraid to harness the season!
Have a think of some creative ways you can bring some festive fun into your social media marketing. Why not have a festive photo competition; ask your followers to show pictures of your products in the most festive way possible – have a prize for the best one. Share your office decorations, share photos of your staff dressed up for Christmas!
Some great festive content is a really effortless way of making use of what is going on around you – and some trending topics – to engage with current and new followers. Whilst the way you engage with your customers might need to be within certain parameters, you can be as creative as you want on your social media.
We’d love to hear your ideas about how you make your timelines more fun at this time of year!
With 2023 fast approaching (how did that happen?!) now is a good time to take stock of your online year!
It’s important to remember that social media – and your wider online presence – is an ever-changing landscape!
At this time of year, we always recommend reviewing your online year. Check back using social media insights and analytical tools into which posts worked, and which were less successful. You can then use the data you collect to create your online schedule and plan for next year!
Remember, as Warren Buffet said, “it’s a good idea to review past mistakes before committing new ones.”
Oh, it’s only November, there’s plenty of time……then you realise that Christmas Eve is four weeks on Friday!
It is very likely your working hours will be affected by the Christmas break. Make decisions on when you will be open and available for contact and start rolling out the information to your online profiles now.
People are busy over Christmas – that’s a fact. If you want to maintain attracting customers over the Christmas period, you need to give them the information as soon as possible so they can factor you into their plans!
Ok, bear with us – we know it is only the 15th November, however that leaves only 6 Tips on Tuesday sessions before our Christmas break, so time to start talking the run up to the big day, and what happens afterwards!
Our first tip is one we discuss every year and this year it feels so important to acknowledge because life is hard! And that is PLAN A BREAK.
We are all carrying a huge mental load, and it is so important for our health, both mental and physical, that we take time away from work to rest, relax and regroup.
Whether you plan your break as a full shut down, or simply factor in your away time by scheduling your social posts in advance, the important thing is that you have some time for you.
We’re hoping for a full digital detox over part of the Christmas break which means time away from phones and other digital devices – how about you?!