Tag Archives: Social Media Marketing

Tips on Tuesday

Today’s tip, whilst mainly in reference to social media, can be used more widely in your marketing plans.

Don’t be afraid to check out what your competitors are doing on their social media feeds. Whilst of course we don’t advocate copying them, take a look into their posting history to find out: –

The content they post
Who they follow
Who’s following them
How often they post
Their most popular posts

Use the information you gather to mix up your social media schedule a little to see if it makes a difference to your engagement and reach.

Tips on Tuesday

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How often do you listen to your customers?

Your customers can be the best source of content you have. Through the power of social media, you have a wealth of information at your fingertips; look at the questions you get asked most often, or what customers are asking most regularly across social media. Don’t be afraid to check out how your competitors are engaging with their customers too.

By listening and creating relevant content, you can organically grow your reach whilst becoming a well-known voice within your area.

Tips on Tuesday

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When it comes to your social media feeds, we definitely believe in the old adage that it is quality not quantity that counts!

It is far better to share fewer high quality posts, with excellent information content and sharp images than a whole host of posts which don’t give much information and don’t make the best use of images.

Images don’t have to be professionally taken – however please make sure they’re of a high enough quality not to appear blurry (on both device and desktop) and that if you’re using images you’ve found online, make sure you take note of any copyright thereon!

Putting a little extra time and work into each post will go towards creating social media timelines that work for you.

Tips on Tuesday

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Your purpose, of course, on social media is really to try and sell your offering.

However, we really recommend you avoid flooding your feed with hardcore or overt selling.

Social media is primarily a fun way to connect with friends and brands you’re interested in and you might find if your social media timelines are simply post after post sharing what you’re selling you will see people unfollow your content.

Rather than selling, your initial objective on your social media channels should be increasing your brand awareness by increasing your following. The best way to achieve this is to create engaging and fun content.

We prefer to use the 80/20 rule – where 80% of our content is interesting, engaging, or fun and only 20% is direct selling.

Do you need to revisit your strategy?

Tips on Tuesday

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When you’re populating your social media feeds, don’t be afraid to deviate from your plans.

We’re big fans of creating social media plans – whether you choose to do that weekly, monthly or even yearly – however it’s important to remember that a plan is just an intention of activity!

Don’t feel constrained by what you wrote in your plan – it can be so important – and beneficial to you – to be spontaneous on social media. Keep an eye on what’s happening around you and get involved, don’t avoid interesting content because it doesn’t appear at the “right” time!

Tips on Tuesday

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Do you have a favourite social media platform? Come on now, tell the truth – everyone does!

It is actually totally fine to have a favourite platform – by all means choose the one that works best for your business and focus the majority of your efforts there. However we do see value – even if you can’t see how a different platform would be worth while – in at least having an active presence across the “big three” platforms. Consider social media as an online shop window, the more visible windows you have, the most likely you are to be seen!

Using social media shouldn’t be a chore, it should be as much a part of your working day as your morning coffee and just as enjoyable! Make it work for you, use the platform you love – but be prepared to spend a little time elsewhere to ensure you’re as visible as possible!

Tips on Tuesday

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A handy little 3-point checklist for all your social media posts: –

Have you checked your spelling and grammar?

There’s nothing designed to fill potential customers with a sense of dread than poorly spelled communications, littered with grammatical errors. After all, if you can’t get your postings right, who says you can get the job right!

2. Have you checked your links work?

Imagine the scenario. You’ve hooked a customer; they’re interested in what you say and follow the link to your website…except it doesn’t work. It is unlikely they will bother again!

3. Are your images clear?

Images are great – we all love pictures, and they definitely make social media posts more interesting. Do make sure they’re clear on all devices and that the image is relevant to the post!

Tips on Tuesday

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How do you feel about yourself?!

As Ellen DeGeneres wisely said “sometimes you can’t see yourself clearly until you see yourself through the eyes of others.”

Yep, you’ve guessed it; today’s tip is about feedback! Feedback is food and drink to any small business – word of mouth is such a great way of reaching new customers. Don’t be afraid to ask your customers to leave you an online review (whether that’s on your website, via a search engine or on your social media channels) and certainly don’t be afraid to share that review!

If you receive more traditional thank you cards/letters etc, don’t be afraid to take a picture and share, or indeed choose a relevant image and share a pertinent quote from the review. #FeedbackFriday is big news – make sure you tap into that free market. Sharing reviews is also an easy way of creating content for your page; we love a multi-functional post!

Tips on Tuesday

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Something for nothing, a freebie, donation, giveaway, present. Whatever you call it, we all like the idea of getting something without paying! How many of us choose where to have a coffee because the cafe offers free WiFi?!

You can apply the same to your business! Don’t be afraid to offer something free to your online followers. Whether that’s a tip, a resource they can download, a link to something useful there are so many ways you can offer your customers something for nothing.

Remember you’re not giving your expertise away for free; rather you’re showing your followers they matter, you’re showing your expertise in your field and your confidence in sharing that expertise. All a great recipe for encouraging people to use you for more!!

Who will people remember; the person who charges for all their advice or the person who you can pop on their social media channels and get regular bite-size information for free?

Tips on Tuesday

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We’ve often spoken about the important of good quality content on social media, ensuring that your timeline isn’t simply a hard sell.

That isn’t to say that if you have something in particular to sell you shouldn’t announce it! Make sure anything that could be of interest to potential customers; events, new products, courses etc. are shared on your social media feeds.

If you’ve already created a following with high-interest content, you have a good audience to share your offering to; with the ultimate goal converting leads to sales.

We like to work towards the 80/20 rule with making 80% of your content interesting, creative or informative whilst devoting 20% to sales.

Give it a try!