It seems a simple concept, but one of the most vital pieces of advice when planning your social media strategy is to maximise your leads!
Facebook gives you the option to add a call-to-action button to your posts or Facebook ads. This is a powerful feature (where appropriate), simply because it gives mobile users (did you know 98.3% of Facebook users view the platform via a mobile device or tablet whilst 79.2% access Facebook through a mobile phone only) the chance to get in contact with you quite literally at the touch of a button; no need for them to follow links, no need for them to navigate slow uploads or landing pages.
Getting the potential lead is the hard part, once they are hooked make their journey with you as easy as possible from first contact. You will soon see how this converts a viewer into a real-time customer or client.