As we continue to wind down the year by prepping for next, it’s the best time to consider your social media strategy.
Don’t be afraid to repeat what works!
Over time you will notice patterns as to what content gets the most favourable response. A good response shows good engagement, which is what you’re aiming for. Use the analytics you have available to note which posts work best and repeat that type of posting. Make social media work for you!
Oh, it’s only November, there’s plenty of time……then you realise that Christmas Eve is four weeks on Monday!
It is very likely your working hours will be affected by the Christmas break. Make decisions on when you will be open and available for contact and start rolling out the information to your online profiles now.
People are busy over Christmas – that’s a fact. If you want to maintain attracting customers over the Christmas period, you need to give them the information as soon as possible so they can factor you into their plans!
With 2024 fast approaching (how did that happen?!) now is a good time to take stock of your online year!
It’s important to remember that social media – and your wider online presence – is an ever-changing landscape!
At this time of year, we always recommend reviewing your online year. Check back using social media insights and analytical tools into which posts worked, and which were less successful. You can then use the data you collect to create your online schedule and plan for next year!
Remember, as Warren Buffet said, “it’s a good idea to review past mistakes before committing new ones.”
At this time of year, we always recommend starting to consider your social media strategy for next year.
As with all good strategies, you first need a goal. Now is the time to decide what your social media goals are for the first quarter of 2024. Do you want to increase awareness of your brand? Do you want to engage more with current customers? Do you want to increase your audiences? Do you want to convert your audiences into customers? Do you want to become an influencer in your field?
You cannot begin to create a firm strategy for your social media channels without knowing what you’re aiming for! Don’t forget, the goal isn’t set is stone and can be amended and adapted throughout the year by regularly reviewing your strategies.
Step one, decide upon your first goal!!
Tuesday 10th October is World Mental Health Day – a day to talk about mental health without the fear of stigma and to show mental health matters to everyone.
Concerns about the negative impact of social media are well documented, but in fact there are some really positive ways social media can help mental health: –
A study by the Harvard School of Public Health concluded: –
“The findings suggest that as long as we are mindful users, routine use may not in itself be a problem. Indeed, it could be beneficial.”
So, if you need to talk to someone, remember it’s great to talk – there’ll be someone to listen. Reach out!
Did you know it is just under 12 weeks until Christmas Day (sorry….sorry!)
Use your time wisely! Make sure you have relevant social media goals for the next 12 weeks with a firm idea of what you want to achieve before Christmas. As always given the time constraints, make sure your goals are achievable!
Don’t be afraid to share your company’s Christmas traditions across social media – giving yourself a little more personality at this time of year can be a great thing.
It is also important to schedule in a break! Don’t be afraid to take some time off from your social media schedule over the festive season, with a view to coming back refreshed and ready to go in January!
You have less than 12 weeks…. how are YOU going to use them?
So, we’ve all pretty much had that “back to school” feeling.
September is a great time to ensure your skills are up to date, you’re aware of any changes to the algorithms for your social media channels and you’re using the most current version.
It can also be a great time to think about developing your skills. If you feel like you would like to improve your skills, there are plenty of online courses (both free and otherwise!) that do just that.
Remember, back to school isn’t just the literal – it is a metaphor for getting back into the swing of things. Remember, even if you’re returning to the office after a holiday, it can take you a couple of days to settle. The end of Summer can sometimes feel a little poignant; but seeing the positive and the possibilities open to you is a great mindset!
Good luck to you all!
Today’s tip is really simple.
MAKE CONNECTIONS. And that is really it. In every part of our life we need connections to grow and succeed – and the advent of social media has really make it easy for us to grow our business connections.
If you’re more of a face to face networker then find your place to make those valuable connections.
Join us on Wednesday 27th September at the Bingley Business Expo to make some amazing local relationships.
Do not underestimate the power that can be gained by gaining a new contact.
The one size fits all approach never works!
Does your social media plan consider accessibility?
With no such thing as an “average user”, it is vital you ensure your social media strategy covers inclusive design methods.
What is inclusive design? Quite simply inclusive design accounts for diversity—including ability, language, gender, age, and other factors—and enables people to engage in a variety of ways.
Accessibility matters for social media, because without inclusive design you’re potentially missing out on a large audience. Did you know 71% of excluded web visitors will simply leave rather than complain? A survey by Facebook found that more than 30% of people report difficulty with at least one of the following: seeing, hearing, speaking, organizing thoughts, walking, or grasping with their hands.
Over the next few weeks, we’re going to help you make your social media inclusive and diverse. After all what is better than creating great, accessible experiences for everyone in your audience?!
“A small group of thoughtful people could change the world” ~ Margaret Mead
Have you thought about joining local Facebook groups? If you’re running the type of business that serves the local area, community groups can be a wonderful way of sharing news, offering your services, and just connecting with new people.
Remember the golden rules – give as much as you take; if you can’t help a potential customer but know someone who can why not give them a recommendation? And always, ALWAYS abide by the admin rules on advertising; there is nothing worse than a business being kicked out of a group because they’re spamming the members!
When times are difficult, being involved in the local community can really be effective!