Have you thought about helping your followers get to know you better?
“Behind the scenes” footage, whether in the form of images or video can be a really valuable type of content for your social media feeds. Why not share where the magic happens; the stockroom, the factory floor, even your own desk!
Whilst you must be careful not to share anything sensitive or confidential, sharing where and how you work can be a really valuable way of your followers getting to know what is behind the business!
We’re often asked by clients about the use of scheduling tools such as Hootsuite or indeed Meta’s own scheduling software for social media posts and whether they’re a good idea.
Our feeling is that they can be a very useful tool IF you don’t rely solely on them. They’re very useful for standard messages but the beauty of social media is its spontaneity and you can risk losing the power to tap into breaking stories if you don’t check your social media feeds personally.
There is, of course, also the risk of scheduled messages being inappropriate in light of wider world events. So we would say possibly discretion is the better part of valour and it may be wise to turn off scheduled posts if something major happens. At the end of the day whether you agree or not, you don’t want to be the subject of a social media rant about insensitivity, your social media profile has to be impeccable.
So in conclusion? Yes, a scheduling tool can be a useful asset. But don’t rely on them and don’t lose that personal touch!
So we’ve all pretty much got that “back to school” feeling.
September is a great time to ensure your skills are up to date, you’re aware of any changes to the algorithms for your social media channels and you’re using the most current version.
It can also be a great time to think about developing your skills. If you feel like you would like to improve your skills, there are plenty of online courses (both free and otherwise!) that do just that.
Remember, back to school isn’t just the literal – it is a metaphor for getting back into the swing of things. And whether that is simply returning to the office after a holiday, or making any internal changes, it will take time to settle!
Good luck to you all!
When making a post on any of your social media channels it is important to get a good balance of content.
That means not making it all about you!
Make sure your posts are a decent mix of your news together with posts that add value for people reading, sharing interesting content and simply interacting with other people. There is nothing more likely to make followers hit the big “unfollow” button than a social media feed that contains nothing but posts on what you’re selling.
Be creative, be innovative and share well!
It is no secret times are hard, so here are some easy ways you can help small businesses on social media: –
Give it a try and spread the love; who will you help out today?