As we continue to wind down the year by prepping for next, it’s the best time to consider your social media strategy.
Don’t be afraid to repeat what works!
Over time you will notice patterns as to what content gets the most favourable response. A good response shows good engagement, which is what you’re aiming for. Use the analytics you have available to note which posts work best and repeat that type of posting. Make social media work for you!
Oh, it’s only November, there’s plenty of time……then you realise that Christmas Eve is four weeks on Monday!
It is very likely your working hours will be affected by the Christmas break. Make decisions on when you will be open and available for contact and start rolling out the information to your online profiles now.
People are busy over Christmas – that’s a fact. If you want to maintain attracting customers over the Christmas period, you need to give them the information as soon as possible so they can factor you into their plans!
Tuesday 10th October is World Mental Health Day – a day to talk about mental health without the fear of stigma and to show mental health matters to everyone.
Concerns about the negative impact of social media are well documented, but in fact there are some really positive ways social media can help mental health: –
A study by the Harvard School of Public Health concluded: –
“The findings suggest that as long as we are mindful users, routine use may not in itself be a problem. Indeed, it could be beneficial.”
So, if you need to talk to someone, remember it’s great to talk – there’ll be someone to listen. Reach out!
Did you know it is just under 12 weeks until Christmas Day (sorry….sorry!)
Use your time wisely! Make sure you have relevant social media goals for the next 12 weeks with a firm idea of what you want to achieve before Christmas. As always given the time constraints, make sure your goals are achievable!
Don’t be afraid to share your company’s Christmas traditions across social media – giving yourself a little more personality at this time of year can be a great thing.
It is also important to schedule in a break! Don’t be afraid to take some time off from your social media schedule over the festive season, with a view to coming back refreshed and ready to go in January!
You have less than 12 weeks…. how are YOU going to use them?
So, we’ve all pretty much had that “back to school” feeling.
September is a great time to ensure your skills are up to date, you’re aware of any changes to the algorithms for your social media channels and you’re using the most current version.
It can also be a great time to think about developing your skills. If you feel like you would like to improve your skills, there are plenty of online courses (both free and otherwise!) that do just that.
Remember, back to school isn’t just the literal – it is a metaphor for getting back into the swing of things. Remember, even if you’re returning to the office after a holiday, it can take you a couple of days to settle. The end of Summer can sometimes feel a little poignant; but seeing the positive and the possibilities open to you is a great mindset!
Good luck to you all!
Have you got a new product or service about to launch?
Why not consider the power of a teaser trailer? Create a short campaign of images and even a video to create interest.
A sneak peek is great for creating interest in what you’re doing, and making your followers feel like they’re part of an exclusive club, after all they’re seeing your product first!
We always emphasise the importance of regular social media content.
However, it is also really important to look after yourself and take a break! Whilst using scheduling software (either the channels’ own or a third-party programme) is a great option, it isn’t always easy to find the time and inspiration to create content for whilst you’re away.
Don’t beat yourself up if you don’t have a content plan for your holidays. Enjoy your time away and come back refreshed and ready to make your social media channels shine!
We’re putting our Out of Office on and we’ll see you in a fortnight!
Have you got a goal?
With the Lionesses Down Under hoping to bring the World Cup trophy home, we’re thinking about other types of goal! What is your social media goal?
I’m sure most people will want to use their social media to sell their product or service and that is fine, a great goal.
But you can’t do that unless people see what you post. Your very first social media goal should simply be to stop the scroll! Catch people’s attention so they don’t swipe passed your post.
Are your posts engaging with a good image? Spend a little time being adventurous and finding creative ways to catch people’s attention. After all, if you stop the scroll, they may well purchase from you – achieving your other social goals!!
We can’t say this enough times but make your content eye-catching!
People don’t read their social media channels in full, they scan their timelines quickly and transiently, only stopping when something catches their interest.
Your unique challenge on social media is to stop the scroll!
The first port of call is a captivating image. Secondly make sure your copy isn’t overly verbose and really tells a story in a few words. Make any calls to action clear and efficient – win the battle by allowing your customers to shop, contact or book in with just a single click.
Don’t be afraid to stand out on social media, if you’re doing it for the right reasons then you’re engaging with people who will potentially become your customers!
If you’re in charge of your company’s social media accounts, it can be really hard not to focus on how many followers or “likes” you have.
An important thing to remember is, whilst it is always a great idea to use the analytics social media channels provide to gauge your performance, the number of followers you have isn’t necessarily the best metric to measure how successful your social strategy is.
What matters most, is the level of connection and relationship with your followers, rather than the number.
Try and shift your mindset from numbers to relationships!