After a few more specific tips, this week we’re concentrating on something that can apply to each and every social media platform you use.

Simply, our Tip on Tuesday this week is respond and engage.  Getting people to like, follow, share and comment is one of the biggest challenges you will face in social media marketing.  Once you have the holy grail of a comment, or a like, or a mention, or a message, my tip is RESPOND.  It doesn’t need to be immediately but it helps to keep your fans and potential customers engaged to know they’re speaking to “someone”.  They may not know your name, but if you’re engaging in personal conversation in response to their actions, you are putting that personal touch in that will, in time, increase your reach and gain customers.

Do you find our Tips on Tuesday section useful?  Let us know if there’s anything in particular you’d like us to cover!