Tag Archives: Digital marketing

Tips on Tuesday

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For our final Tip on Tuesday of 2016 (yes, even we’re having a rest next week!) we’re giving you a generic tip.

Christmas TreeIt is ok to have a rest over the holidays!  Missing a couple of days of tweets or Facebook posts isn’t the end of the world.  In fact, looking after YOU and your employees and making sure they have a break is probably the best contribution towards marketing you can make.

When you’re rested and refreshed you will face the challenges of digital marketing and your online presence with renewed zeal. 

From Aire Media we wish you all a very Merry Christmas and a wonderful and productive 2017!

 

Tips on Tuesday

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Today’s Tip on Tuesday is a generic social media tip and in response to a question I was asked at a networking event.

Question mark image

Very early in our Tips on Tuesday segment, we did a post on creating a brand.  I was asked how that would fit in with using profile pictures and avatars as an advertising spot for special offers, job opportunities etc.

 Make sure your logo also appears on your website and as a favicon.  You really cannot overuse that image which makes you visible. 

As long as it is instantly recognisable that the account is YOU, you can’t go far wrong with your use of imagery! 

Exciting news from Aire Media

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We are delighted to announce that we have added Avenue Boutique Hair and Beauty Salon to our portfolio of clients.

Avenue Boutique Shop FrontOpening in September 2015 and based in the pretty Yorkshire village of Eldwick, Avenue Boutique is owned by Caroline who has over 16 years experience, receiving training from some of the country’s top stylists and colour technicians.   Joining Caroline at Avenue Boutique is stylist Cheryl, a previous colleague of Caroline’s and the two have created a really exciting and dynamic new salon.

We are delighted to be working alongside Avenue Boutique providing digital marketing and look forward to being able to share their amazing talent to a wide audience.

It has long been our ethos at Aire Media that we would like to help local businesses achieve a place in the community and we are thrilled to be forging a partnership with another Bingley-based company.

Tips on Tuesday

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Today’s tip is a bit more generic than usual but an important one we think.

Aire Media Word Cloud

Today we would like to impress upon you all the benefits of digital marketing.   A small part of digital marketing is social media which gives you the chance to reach a large market.  And best of all, if your budget is small you can – with careful usage – do this for free!

Social media is a free, instantly accessible global market.  And the best thing is that it is measurable with analytics tools, so you can see whether what you’re doing is working and what you need to change or do better.

Even if you don’t have a large marketing budget do make sure you tap into the digital marketing sector and get yourselves online, out there and be a global brand.

See you next week!