Tag Archives: Tips On Tuesday

Tips on Tuesday

Hello all.  We are all rejuvenated following a short break so we’re back with today’s tip and this is one that can apply to all social media channels.

I’m often asked by clients about the use of scheduling tools such as Hootsuite for social media posts and whether they’re a good idea. 

Pic of Schedule Aire Media

I think that they can be a very useful tool IF you don’t rely solely on them.  They’re very useful for standard messages but the beauty of social media is its spontaneity and I think you can lose the power to tap into breaking stories if you don’t check your social media feeds personally.

There has also been some controversy surrounding the use of scheduled posts during tragic world events.  My take would be don’t let this put you off, but possibly discretion is the better part of valour and it may be wise to turn off scheduled posts if something major happens.  At the end of the day whether you agree or not, you don’t want to be the subject of a social media rant about insensitivity, your social media profile has to be impeccable.

So my conclusion is, yes use them.  But don’t rely on them and don’t lose that personal touch!

See you next time!

 

Tips on Tuesday

So today’s Tip is something that boils down to personal preference, and this is only our advice.  Today we’re concentrating on Direct Messages on Twitter.

Twitter Direct Messages Aire Media

I’m sure you’ve all had the situation where you follow someone new on Twitter and you immediately get a Direct Message from them, not only saying thank you but immediately asking you to visit their site, or purchase something.  And – let’s face it – that is pretty annoying.

So our tip today is, by all means have an automated Direct Messaging system set up to thank your new followers, after all manners are important.  But don’t use that vital first point of contact to spam your new followers.  You’re very likely to make someone unfollow you if they get unsolicited messages and once you lose a follower you won’t get them back.

 

Tips on Tuesday

Another generic tip this week, but a very important one.

Mobile Web Image Aire Media

Make sure your business website is optimised to perform at the best level on mobile devices.   A good percentage of social media users do so on a mobile device, therefore it is reasonable to assume that if they follow a link to your website, they will be viewing on the same device.

Make sure your mobile site looks good and works as well as your desktop site.  It is always a good option to allow people to swap to the desktop site should they choose.  You can use a tool such as Google’s Mobile-Friendly tool to check how your site is running.

We will be doing a lesson piece on best practice for mobile sites shortly so watch this space!

Tips on Tuesday

Today I am going to visit the current rumours on Facebook surrounding a wide scale hacking of accounts.

Facebook Aire Media Blog

You might have seen on your timeline a number of posts like this: –

Urgent
All the accounts are being hacked. The profile picture and your name are used to create a new Facebook account. Then they want your friends to add them, your friends think it’s you and accept. From this moment, the pirates can write what they want under your name!! ….. Please do not accept a 2nd invitation from me!! Copy this message on your wall to warn your friends!
Do not share. Make a copy and paste this message.
Just in case, protect your accounts!.

For once, unlike many of these viral warnings, it seems there is some element of genuine risk.  However, to put it into context.  Firstly accounts aren’t being hacked, no-one is entering your account on Facebook, they are copying your profile picture and creating a new account – so in effect cloning you.   Secondly, the level of occurence is in dispute, there is certainly no suggestion currently that it is all the accounts on Facebook.

So, what can you do to avoid this happening? 

  1.  Keep your account privacy settings high – my personal account is locked down so that if you searched my name, I wouldn’t appear at all.
  2.  Keep your friends list hidden – this means that if people do find your profile, they cannot see who you’re friends with apart from mutual friends.
  3. There is no harm in putting a basic warning on your Timeline, along the lines of “I only have one Facebook account, please do not accept another friend request from me”.  I would recommend rather than sharing/copying and pasting a viral post, simply post a warning.  Viral content is too easily ignored.
  4. Although this isn’t a hacking attempt, it is important to change your Facebook password regularly.

 

Tips on Tuesday

A slightly different format to our usual Tips on Tuesday slot as today is Safer Internet Day.  The safety of young people on the internet is one of our passions at Aire Media – in fact, we launched with a post about helping parents make sure their children are using Social media safely – so we thought we would #shareaheart with the wonderful people at the UK Safer Internet Centre and share our top tips for young people to stay safe online.

Safer Internet Day Aire Media

  1.  Never reveal your passwords to other people.  Choose a password that is really strong by using a mix of letters and numbers.  Make sure you change them regularly.
  2. Make sure you think before you post.   Never post anything you wouldn’t want your parents or teachers to read.  As soon as you press send, the information/image is no longer private.
  3. Be kind.  If you think your post could upset someone, don’t post it.
  4. Be really careful about what you share online.  Don’t give clues about where you live in either the information or the images you post. 
  5. Make sure you check your privacy settings regularly.  Bear in mind that you might think you’re only sharing something amongst close friends, but that isn’t always the case.
  6. Be careful who you talk to online.  If someone you don’t know tries to add you as a friend, ignore them and block them.   Don’t give people online your address and phone number.

Social media platforms have an age limit for a reason.  It is to keep young people safe.  The people at Linneyville made this brilliant infographic giving details of the age limits across all social media channels.

Social Media Age Limits Aire Media

We hope you enjoyed today’s slightly different Tips on Tuesday.  If you would like to book Rachel to come talk to children or parents about staying safe online, please contact us here!

Tips on Tuesday

Today’s tip focuses on this little chap.  The hashtag.

Hashtag Aire Media Image

Let’s face it, before Twitter what on earth was this character for?!  Now however, the hashtag is a useful tool – you can use a variety of hashtags to get your tweets noticed.  You can either create your own or simply find out what is trending and utilise current popular talking points to get what you want to say out there.

A word of warning though.  #Don’t #over #use #the #hashtag.  #It #can #get #really #irritating.  See what I mean? 

See you soon for more snippets of social media advice!

Tips on Tuesday

Today’s bite size chunk of advice concentrates on Instagram.

InstagramLogo

Instragram made its name as an image sharing platform, but remember you can use text as well.

Don’t be afraid to use detailed description alongside excellent images.   A well written description can really put an image into context and capture someone’s imagination.  And always, always make sure your website address is visible!

Remember, half the battle on social media is getting seen!

See you next time!  In the meantime, why not browse back through our previous tips and find out what might work for you?

Tips on Tuesday

Welcome to the first Tip on Tuesday of 2016!

FacebookLogoOur first tip is short and sweet and focuses on Facebook and is simply this; if at all possible, post directly to Facebook rather than using a social media management tool.  Facebook algorithms are created to favour content posted personally, meaning you have a greater chance of your content appearing in people’s timelines.

Our Tips on Tuesday section is really about helping you – so let us know what you would like advice on and we will make sure you’re featured!

Tips on Tuesday

For today’s tip – our very last of 2015 – we would like to discuss Twitter.

Don’t make the mistake of only tweeting during “work hours”.  Make sure you regularly update your feed both in the evening and at weekends.  If this isn’t physically possible for you to do, there are a number of packages available that enable you to schedule tweets to appear at different times.

clockpicblog

Don’t miss a potential audience when you can tap into that group with a little organisation!

We will be back in 2016 with a whole new series of tips.  Until then, enjoy the festive season and Merry Christmas!