communication | Aire Media

Today has seen announcements that will make many businesses feel a great sense of relief as they move towards being able to open on 4th July.

However, opening will of course come with some changes; remember to use your social media channels and your online presence to communicate those changes. Ask yourself what your customers need to consider: –

Are you working on an appointment only basis?
How will you maintain the necessary 1m+ social distancing required?
What measures will you take to ensure the relevant hygeine practises are met?
Will you be immediately opening to your usual hours?
Will you require customers to wear masks inside your premises?

As much as it is a cliche, forewarned really is forearmed and it will make for a much more seamless transition back to a more normal situation if everyone knows what is expected of them and more importantly what measures you are taking to help maintain the safety of your staff and customers.

How can you use your social media to best communicate with current customers and new customers?

Facebook gives you the option of connecting a group to a business page and for some business types this can be a really great way of being able to give information to your current customers, whilst not spamming your feed with posts that aren’t relevant to new customers.

Of course that isn’t to say there won’t be some crossover of content, however keeping “admin” style posts in a group will keep your Facebook timeline more streamlined with valuable content. Of course, don’t forget to invite your existing customers to the group so they see the information.

Facebook groups really foster great communication between larger numbers of people, and can be a great way of building up a real community surrounding your brand.

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