Tag Archives: Goals

Tips on Tuesday

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Studies show that after 72 hours people only remember 10% of what the read, however with the use of a carefully chosen image, that figure can rise to a massive 65%!

A few times recently, we’ve seen people posting “image for attention” in their posts, and the image used has no relevance whatsoever to the post in question.

Make sure when you use an image, you make it pertinent to your content.  A funny picture is lovely, but if it has no meaning it won’t be long before your followers will get bored.  

There is a vast stock of royalty free images on the web – make sure you choose carefully and share away!

Tips on Tuesday

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Have you got a goal?

With the Lionesses Down Under hoping to bring the World Cup trophy home, we’re thinking about other types of goal!  What is your social media goal?

I’m sure most people will want to use their social media to sell their product or service and that is fine, a great goal.

But you can’t do that unless people see what you post.  Your very first social media goal should simply be to stop the scroll!  Catch people’s attention so they don’t swipe passed your post.

Are your posts engaging with a good image? Spend a little time being adventurous and finding creative ways to catch people’s attention.  After all, if you stop the scroll, they may well purchase from you – achieving your other social goals!!

Tips on Tuesday

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We can’t say this enough times but make your content eye-catching!

People don’t read their social media channels in full, they scan their timelines quickly and transiently, only stopping when something catches their interest.

Your unique challenge on social media is to stop the scroll!

The first port of call is a captivating image. Secondly make sure your copy isn’t overly verbose and really tells a story in a few words. Make any calls to action clear and efficient – win the battle by allowing your customers to shop, contact or book in with just a single click.

Don’t be afraid to stand out on social media, if you’re doing it for the right reasons then you’re engaging with people who will potentially become your customers!

Tips on Tuesday

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If you’re in charge of your company’s social media accounts, it can be really hard not to focus on how many followers or “likes” you have.

An important thing to remember is, whilst it is always a great idea to use the analytics social media channels provide to gauge your performance, the number of followers you have isn’t necessarily the best metric to measure how successful your social strategy is.

What matters most, is the level of connection and relationship with your followers, rather than the number.

Try and shift your mindset from numbers to relationships!

Tips on Tuesday

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Have you heard about our “Power of Three” – a must do every time we post on social media!

We have created a 3-point checklist to ensure your posts are the best they can be aesthetically, the content – of course – is up to you!

Have you checked your grammar and spelling?

There is nothing worse than a really great social media post with a glaring spelling mistake in the text. Always take time to proofread your posts!

Have you checked your links?

Have you added links to your post? If so, do check they’re working and directing people to where you want them to go!

Have you added images?

Adding an image to a social media post is a sure-fire way to make it more interesting. But make sure the image is relevant and of excellent quality before you hit post!

Apply the Power of Three to your next social media posts!

Tips on Tuesday

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Stop that scroll!

We cannot say this enough times but make your content eye-catching!

People don’t read social media channels in full, they scan their timelines quickly and transiently, only stopping when something catches their interest.

Your unique challenge on social media is to stop that scroll!

The first post of call is a captivating image. Secondly make sure your copy isn’t overly verbose and really tells a story in a few words. Make any calls to action clear and efficient – win the battle by allowing your customers to shop, contact or book in with just a single click.

Don’t be afraid to stand out on social media, if you’re doing it for the right reasons then you’re engaging with people who will potentially become your customers!

Tips on Tuesday

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You know what they say about first impressions, and your social media profile picture is the online equivalent of a first impression!

Is there such a thing as the perfect profile picture?  Probably not, but excellence is the next best thing!

Simply, use your logo in a size to fit into the space!  Your profile picture needs to be instantly recognisable, even at small-scale and of good resolution.  If your logo is too large or the wrong shape to work well as a profile shot, consider creating a smaller version of part of your logo for social media purposes. 

The key is consistency across all your branding so ensure you use the same image as a profile shot across all your social media channels.

Tips on Tuesday

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A lot of our Tips on Tuesday are about how you can use social media to promote your online presence, but it is always worth thinking about the mechanics of social media and more generic online matters.

Today’s tip is a really simple one. Think about your online security. Make sure you don’t have the same password for all your social media accounts and make the password something strong and difficult to crack. After all you wouldn’t have the same PIN for all your bank cards would you…WOULD you?!

It is important to maintain your social accounts as professionally as possible – and by having strong and secure passwords you are minimising the risk of hacking. 

Tips on Tuesday

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Social media feedback is instant; so, don’t be afraid to use it!

If you get a positive review on Facebook or Google, or someone tweets about your company, don’t be afraid to share that out and draw people’s attention to it. Similarly, if you get a physical expression of thanks into the office whether a card, a letter, or a gift – this is superb social content.

Good news is brilliant; blowing your own trumpet through genuine examples of customer satisfaction is a fantastic way to show people how good you are at what you do!

Tips on Tuesday

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Have you thought about setting your social media strategies seasonally?

Whilst it may seem obvious if your business offering is seasonal, for those who aren’t in a season-specific industry you might like to try changing your strategy by setting some season-specific goals or creating a marketing theme for each season. How can you use summer for example to create a relevant and innovative new theme of posts for your business?

You can even take this further stylistically by giving your social media channels a distinctive look in each season by use of carefully planned image and colour-scheme.

Never be afraid to have fun – and this could be a wonderful way of creating interesting content or themes whilst staying true to your core ethos.