Social media…
noun
noun: social media; plural noun: social medias
- websites and applications that enable users to create and share content or to participate in social networking.
The great thing about social media is that it is, well, inherently social. To that end, remember that your content does not just have to be created by one person or department.
Involve your entire team in your content creation; it is a great way of getting a fresh perspective, a new tone and helping your audience get to know all the valuable members of your team.
Be creative with it – why not set aside one particular day a month as “takeover day” and let your team really make their mark on your channels.