Tag Archives: social media

Tips on Tuesday

Social media…

noun

noun: social media; plural noun: social medias

  1. websites and applications that enable users to create and share content or to participate in social networking.

The great thing about social media is that it is, well, inherently social. To that end, remember that your content does not just have to be created by one person or department.

Involve your entire team in your content creation; it is a great way of getting a fresh perspective, a new tone and helping your audience get to know all the valuable members of your team.

Be creative with it – why not set aside one particular day a month as “takeover day” and let your team really make their mark on your channels.

Tips on Tuesday

Quite simply we are all a fan of the hashtag.

Using hashtags is a great way of buying into trending topics and accessing an audience who isn’t necessarily following you. But did you know there’s such a thing as too many hashtags?

Whilst it’s really important to use relevant hashtags important to both you as a brand, and the topic you’re discussing you don’t want to dilute your message.  In fact, although some platforms (such as Instagram) allow use of up to 30 hashtags per post, research has found the optimum number to be just 11. On platforms such as Twitter with a character limit, it is important that you do not lose valuable space for your actual message by trying to use too many!

Do your research, use important and valuable hashtags, and remember the old cliché, it’s quality over quantity!

Tips on Tuesday

Your purpose, of course, on social media is really to try and sell your offering.

Sale image

However, we really recommend you avoid flooding your feed with hardcore or overt selling.

Social media is primarily a fun way to connect with friends and brands you’re interested in and you might find if your social media timelines are simply post after post sharing what you’re selling you will see people unfollow your content.

Rather than selling, your initial objective on your social media channels should be increasing your brand awareness by increasing your following.  The best way to achieve this is to create engaging and fun content.

We prefer to use the 80/20 rule – where 80% of our content is interesting, engaging, or fun and only 20% is direct selling.

Do you need to revisit your strategy?

Tips on Tuesday

True friends are always together in spirit.” ~ L.M. Montgomery

Friends forever!

Have you seen posts on Facebook asking you to tag a friend? If you haven’t, have YOU thought about posting relatable “tag a friend” content?

Try posting a relevant image to your business (maybe a new product, or your latest offer) and asking your audience to tag their friends. This is a great way of increasing engagement, increasing brand awareness, and gaining new followers without feeling overtly promotional.

Tips on Tuesday

Who doesn’t like to win something?!

A quick and easy way – with relatively little investment – to increase your followers is to run a competition or giveaway on your social media channels. By engaging with these types of posts, your audience can assist you in getting a much greater reach!

Make sure you adhere to any terms and conditions on whichever platform you use, and ensure you include YOUR terms and conditions within the post. To run a successful competition, choose winners randomly and be transparent in the drawing of a winner (using a randomisation tool, and a video is great for this) and make sure you deliver on the prizes or giveaways promised! A prize handover is a really great way to get some feel-good content for your pages!

Tips on Tuesday

“social media”

noun

Websites and applications that enable users to create and share content or to participate in social networking.

Hello….is it us you’re looking for?!

The fundamental reason we’re all on social media is to communicate, so don’t forget to implement methods to encourage engagement within your marketing plans.

A great way to get people talking is, very simply, to ask them a question. “What do you think?”, “which do you prefer?”, “how do you feel about…?”. You can always add a Call to Action within your posts to encourage your readers to get in touch!

Tips on Tuesday

Remember, your content doesn’t always have to be your own, you can share from other sources.

We’re a big fan of sharing relevant articles pertinent to the industry, wider reaching articles that tell a good story, articles that support a cause you’re interested in or even simply some good old-fashioned good news!

However, it is good practice to share articles that are free to read! It is irritating to follow a link to an article you really want to read, only to find out that you must pay to do so and the main body of the article is hidden behind a paywall. Remember there are plenty of news sources and industry resources out there where you can share their articles for free (with attribution of course – we’re a fan of simply sharing directly to the site carrying the article), and this will prove more worthwhile for you in the long run!

Tips on Tuesday

Do the images you use in your social media posts meet our rule of six?!

Camera

We know that posts that contain images perform better on social media, but how do you find the perfect image to accompany your post.

We’ve created a handy guide to help you choose the right image: –

  1. Are the images good quality? Images for social media don’t need to be professional quality but they need to be crisp and clear.
  2. Are they attractive? Images must add value to your post – an unattractive image will do the opposite!
  3. Are the images relevant? Make sure the image you choose has some bearing to the content of the post; choosing an image purely because it looks nice despite having no context is not a useful strategy.
  4. Is the image easy to see? If the image is too dark or too small, it will bring little value.
  5. Use text in your images sparingly; remember screen reading devices cannot read text on images so to make your posts accessible put the main text in your post.
  6. Add branding where necessary. Not every image will need branding especially if your profile shots are your logo, but if you choose to do so remember good branding is noticeable but not obtrusive. 

Have fun, enjoy creating and improve your social media channels by adding some great images!

Tips on Tuesday

Whilst you want to be consistent in the frequency of your posting, make sure you mix up the rest of the details!

Time

Rather than always post at the same time, why not experiment with being active on your social media channels at various times and days e.g. outside normal business hours or on weekends.  By changing when you post, you have the opportunity to engage with a whole different audience.

You can use the analytical tools available on any social media channel to find out when you’re most successful posting time is and reformulate your social media plan to encompass those popular times!

Tips on Tuesday

So, you’re on social media, great – but don’t be complacent!

View finderMake sure you make it as easy as possible for people to find your social media accounts.  It is such a waste if you create great content and there’s no-one there to see it!

Ensure your social media handles are consistent and intuitive. Make sure your profiles and unified and create a strong brand; using the same profile picture across all channels is a great way to be spotted quickly!

Use your marketing literature like a map; whether traditional leaflets or business cards, or online communications such as mailshots or email signatures, always include your social media handles. 

Help people to find you and communicate with you, after all that’s what social media is all about!