Tag Archives: Plan

Tips on Tuesday

Whenever you are new to social media as a method of promoting your business, of course the first thing you notice is how many followers or “likers” you have.

An important thing to remember is, whilst it is always a great idea to use the analytics social media channels provide to gauge your performance, the number of followers you have isn’t necessarily the best metric to measure how successful your social strategy is.

What matters most, is the level of connection and relationship with your followers, rather than the number.

1500 interested followers who will engage with your content and share your content add way more value than 15000 followers with whom you have no relationship.

Try and shift your mindset from numbers to relationships!

Tips on Tuesday

Something that we have really noticed over the last year or so, is how the way people use LinkedIn is really changing – and not always for the better.

Over the next few weeks, we will be looking at some LinkedIn-specific tips to help you get the most out of the platform both on a personal level and as a business.

Our first port of call is to ask you to think about how you interact with people.  Of course, the main reason to be on LinkedIn is to extend your business contacts – however how you make those connections matters.  Instead of requesting a connection with the standard “I’d like to add you to my professional network,” add a personal message e.g., if you have previously met or have mutual connections – remind them, if you’re cold-messaging make an introduction and let them know why you’re interested in connecting.

No change to the standard wording looks like a connection without much thought; and people are increasingly declining this type of generic request.

Remember, you will get out of any platform what you choose to put in!

Tips on Tuesday

Did you know passive content consumption is still consumption?

In the last 30 days, the average Facebook user has shared only one post, whilst they have made five comments and liked 12 posts.  The stats clearly show that reach and reactions are more realistic goals for any of your social media content.

With the average user spending 34 minutes of their day on Facebook, ensure you are adding value to their usage by providing good quality, informative and interesting content.

Tips on Tuesday

Albert Einstein once said “Anyone who has never made a mistake has never tried anything new.”

As much of a cliché as it is, we are all human and we all make mistakes; and that goes for our social media performance too!

Instead of keeping quiet about your mistakes, embrace them and learn from them. Your followers will be delighted to learn you’re open to acknowledge when you haven’t got it quite right and how you’re going to make changes so that doesn’t happen again.

Far from a sign of weakness, acknowledging your errors is a really great part of a complete customer service.

Whilst we’ve often stated the importance of checking and re-checking your posts, grammatical and spelling errors will, on occasion, creep in. Rather than constant deleting and re-posting, especially if people have already engaged with your post, acknowledge you have noticed your error, have a laugh about it and move on (and try not to make the same mistake again!)

Tips on Tuesday

Have you created an intentional hashtag strategy?

Whilst much is made of trending hashtags, don’t be afraid to create and consistently use your own. After all, who better to create hashtags that truly represent your offering than you!

Whilst Instagram allows up to 30 hashtags in any one post, using too many will dilute your message and prove counterproductive. An ideal strategy is to use around 10-12 hashtags across all platforms: having a mix of your own, consistent hashtags, and the more fluid, trending, or relevant hashtags.

Remember, the point of a hashtag is to identify digital content on a specific topic, this gives you the opportunity to increase your reach and for your content to appear in front of people who don’t follow you yet – a win as far as we’re concerned!

Tips on Tuesday

Social media is a constantly changing beast, which of course necessitates changes to the processes you are used to.

Don’t be discouraged by algorithm changes.  Rather than trying to beat the algorithm, change your strategy to work with the processes of any particular social media channel.

In many cases continuing to create high-quality content will help you avoid significant negative effects of the regular updates we have come to expect from our social channels!

Tips on Tuesday

It seems a simple concept, but one of the most vital pieces of advice when planning your social media strategy is to maximise your leads!

Facebook gives you the option to add a call-to-action button to your posts or Facebook ads. This is a powerful feature (where appropriate), simply because it gives mobile users (did you know 98.3% of Facebook users view the platform via a mobile device or tablet whilst 79.2% access Facebook through a mobile phone only) the chance to get in contact with you quite literally at the touch of a button; no need for them to follow links, no need for them to navigate slow uploads or landing pages.

Getting the potential lead is the hard part, once they are hooked make their journey with you as easy as possible from first contact. You will soon see how this converts a viewer into a real-time customer or client.

Tips on Tuesday

Social media…

noun

noun: social media; plural noun: social medias

  1. websites and applications that enable users to create and share content or to participate in social networking.

The great thing about social media is that it is, well, inherently social. To that end, remember that your content does not just have to be created by one person or department.

Involve your entire team in your content creation; it is a great way of getting a fresh perspective, a new tone and helping your audience get to know all the valuable members of your team.

Be creative with it – why not set aside one particular day a month as “takeover day” and let your team really make their mark on your channels.

Tips on Tuesday

Quite simply we are all a fan of the hashtag.

Using hashtags is a great way of buying into trending topics and accessing an audience who isn’t necessarily following you. But did you know there’s such a thing as too many hashtags?

Whilst it’s really important to use relevant hashtags important to both you as a brand, and the topic you’re discussing you don’t want to dilute your message.  In fact, although some platforms (such as Instagram) allow use of up to 30 hashtags per post, research has found the optimum number to be just 11. On platforms such as Twitter with a character limit, it is important that you do not lose valuable space for your actual message by trying to use too many!

Do your research, use important and valuable hashtags, and remember the old cliché, it’s quality over quantity!

Tips on Tuesday

We love a plan.  We especially love a social media marketing plan – you really need a firm outline of your social media aims and needs to make your channels as useful as possible.

Change directionHowever, we’re also a fan of flexibility and the ability to change direction.

If 2020 has taught us anything, it is that the best laid plans often come to nought and that it is ok to deviate from your plan.  We think of our social media plans as a guideline; the type of document you stick to when everything is normal rather than a piece of work that is set in stone.

As we’re faced daily with announcements and changes, don’t worry if you have to deviate from your plan.  Don’t worry if you haven’t the headspace to post for a few days and miss some posts you had planned.  There is always time to catch up.  Christmas is also a great time of year for some ad hoc posting – something away from the planned posts and the potential to have a little spontaneous fun. 

The most successful plans we have seen, whilst giving an overview of aims and content strands also allow the user to be flexible when necessary and acknowledges that this is very likely!