Tag Archives: Hootsuite

Tips on Tuesday

Hello all.  We are all rejuvenated following a short break so we’re back with today’s tip and this is one that can apply to all social media channels.

I’m often asked by clients about the use of scheduling tools such as Hootsuite for social media posts and whether they’re a good idea. 

Pic of Schedule Aire Media

I think that they can be a very useful tool IF you don’t rely solely on them.  They’re very useful for standard messages but the beauty of social media is its spontaneity and I think you can lose the power to tap into breaking stories if you don’t check your social media feeds personally.

There has also been some controversy surrounding the use of scheduled posts during tragic world events.  My take would be don’t let this put you off, but possibly discretion is the better part of valour and it may be wise to turn off scheduled posts if something major happens.  At the end of the day whether you agree or not, you don’t want to be the subject of a social media rant about insensitivity, your social media profile has to be impeccable.

So my conclusion is, yes use them.  But don’t rely on them and don’t lose that personal touch!

See you next time!


Tips on Tuesday

Back again – just in time for today’s Tips on Tuesday.  And for today’s tip I’m going to be talking about generic social media marketing as opposed to a platform specific tip.

Unless you are a large business, your potential customers are unlikely to be spread across all social media platforms.  Therefore you need to find the channel where your potential customers congregate and be there!

Of course this will take research to work out where you should be devoting your social media time – but the research will pay off and you will find you’re able to direct your marketing, and therefore your time, more usefully.  A useful tool when you are spreading the word to all social media platforms is Hootsuite – which you can use to write multiple posts and send them at timed intervals, rather than visiting each site yourself to post.

Let me know what you think – how do you devote your social media time?