Tag Archives: Hashtags

Tips on Tuesday

Have you created an intentional hashtag strategy?

Whilst much is made of trending hashtags, don’t be afraid to create and consistently use your own. After all, who better to create hashtags that truly represent your offering than you!

Whilst Instagram allows up to 30 hashtags in any one post, using too many will dilute your message and prove counterproductive. An ideal strategy is to use around 10-12 hashtags across all platforms: having a mix of your own, consistent hashtags, and the more fluid, trending, or relevant hashtags.

Remember, the point of a hashtag is to identify digital content on a specific topic, this gives you the opportunity to increase your reach and for your content to appear in front of people who don’t follow you yet – a win as far as we’re concerned!

Tips on Tuesday

Quite simply we are all a fan of the hashtag.

Using hashtags is a great way of buying into trending topics and accessing an audience who isn’t necessarily following you. But did you know there’s such a thing as too many hashtags?

Whilst it’s really important to use relevant hashtags important to both you as a brand, and the topic you’re discussing you don’t want to dilute your message.  In fact, although some platforms (such as Instagram) allow use of up to 30 hashtags per post, research has found the optimum number to be just 11. On platforms such as Twitter with a character limit, it is important that you do not lose valuable space for your actual message by trying to use too many!

Do your research, use important and valuable hashtags, and remember the old cliché, it’s quality over quantity!

Tips on Tuesday

The hashtag.

Hashtag

Just a small chap, but really important to use in your Instagram posts.  But how many should you use?

We recommend using between 5 and 10 hashtags per post; which should be a mix of trending and hashtags unique to your brand.  Using too many hashtags, whilst tempting to try and cover every eventuality, can actually be counterproductive as you risk diluting your message.

Tips on Tuesday

If you’re on Twitter, you might find it useful to take advantage of local “hours”.

ClockHourThese are regular hours each week where you can tweet the host account or tweet with the relevant hashtag included, and your tweet will be retweeted to (a) everyone following the host account and (b) to everyone following the appropriate hashtag. 

Local hours are a great way of getting your message across to a lot of people.  We also like the fact that the time slot is the same every week – which is vitally important when sorting your social media planning.

Some of the local hours or accounts you might find useful in the Aire Media region are: –

Monday

#OurYorkshire (@OurYorkshire) 8pm – 9pm (first Monday of every month)

#HarrogateHour (@Harrogatehour) 8pm – 9pm

Tuesday

#BingleyHour (@Bingley_Hour) 8pm – 9pm (first Tuesday of every month)

#GuiseleyHour (@guiseleyhour) 8pm – 9pm

Wednesday

#YorkshireHour (@yorkshire_hour) 8pm – 9pm

#LeedsHour (@LeedsHour) 8pm – 9pm

Thursday

#OtleyHour (@OtleyHour) 7pm – 8pm

#BradfordHour (@BradfordHour) 8pm – 9pm (first Thursday of every month)

Friday

#IlkleyHour (@ilkleyhour) 1pm – 2pm

If we’ve missed any, or you curate an hour you’d like us to feature, do let us know!!

Happy e-networking!!

Tips on Tuesday

Do you sometimes feel uninspired when it comes to content?

Trending

Don’t forget a great way to get ideas for content is to checkout trending topics.

Check out on Twitter what is currently trending both in the UK and in your area and see if there’s anything you can have fun with!  From something as regular as “#TuesdayThoughts” to something off the wall like “#NationalCheeseDay”, there is always likely to be something that will prompt you to create really good content!

Tips on Tuesday

Everyone knows that Instagram is THE platform for the use of the hashtag, but what is the ideal number to use?

Hashtag image

Instagram currently allows up to 30 hashtags in your original caption, but current evidence suggests that the optimum number to use is 11.  By this point engagement levels have peaked and then fall away.

Oh, and use your most important hashtags first! Your followers are unlikely to read them all, so make sure they do read what you really want to say!

Tips on Tuesday

If you really would like to become an industry influencer on Twitter, consider hosting a Twitter chat.

Chat

A Twitter chat is a live event where people include a hashtag in their tweets to discuss a particular topic.

remember to keep your hashtags short and punchy, and make people aware in advance the chat is coming.  It is a great way to really connect with people on Twitter and share your industry expertise whilst really giving off an approachable and helpful vibe.

Give it a whirl!

Tips on Tuesday

Instagram is such a great option for marketing, especially if your business is image heavy.

Newest Instagram Logo

Remember to be hashtag savvy!  There’s a wealth of available hashtags on Instagram, make sure you use pertinent ones that count!  Each time you tap a hashtag into your post, a drop down list will come up showing how many times each has been used.  By all means create your own hashtags, but make sure you use trending ones too!  There’s no point showing a great image if no-one is going to see it.

Some of our favourite – and most popular hashtags are: –

  • #mondaymorning #mondaymood #mondaymotivation #mondayblues
  • #tuesdayvibes #tuesdaythoughts #tuesdaytip
  • #wednesdaywisdom #wednesdaywords #wednesdayhumpday
  • #thursdaythrowback #thursdaythoughts #thursdayvibes
  • #fridayfeeling #fridayflow #friday
  • #saturdaymorning #saturdaystyle #saturdaylife
  • #sundaymorning #sundaydinner #sundaybest

 

Tips on Tuesday

Today’s Tip on Tuesday is a return to a Twitter tip we’ve spoken about before.

TwitterTipsAireMedia

Way back in March we spoke about how important the use of the hashtag was (you can read all about that HERE).

We want to reiterate today that you MUST keep your hashtags relevant to what you’re saying.  There’s nothing worse than seeing a company use a completely unrelated hashtag simply to try to grab exposure.  If you can use a trending hashtag appropriately and with relevance, that’s great.  If not, create your own hashtags and let your content do the talking! 

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Tips on Tuesday

Today’s Tip on Tuesday is a flying visit to Twitter.

TwitterTipsAireMediaDon’t be afraid to comment on industry news using the relevant hashtag.  “Newsjacking” is a really great way to become visible with relevant content to a whole new level of audience.  Make sure your point is relevant, correct and adds to a discussion and never forget the hashtag!