Tag Archives: engagement

Tips on Tuesday

Twitter lends itself perfectly for multiple people to use the same company account. 

It is a nice touch for each person who uses the account to sign off their tweets with their initials.  Whilst giving the company account a more personal touch, this also means that customers know who they have spoken to and are able to connect via other methods to the company and ask for the person they want. 

Customers like continuity, especially when it makes their life much easier – and as a result makes it much easier for them to buy your service or product!

Tips on Tuesday

Remember what is the ultimate goal on social media – regular engagement from your followers to create a really strong online brand.

An important consideration when dealing with your social media schedule is how you are going to manage your notifications.  Whether you receive a message, or someone comments on one of your posts it is important to respond in a reasonable amount of time.  Even if you choose a tool like an automated message response on Facebook, a timely reply from a real person is still important.

If you don’t want notifications turned on – which is understandable if you are getting a large number – why not set aside some blocks of time each day to deal with and respond to notifications? 

You can also use the various analytical tools to monitor which of your posts gets most interaction, which will enable you to manage notifications more thoroughly.

Tips on Tuesday

Did you know passive content consumption is still consumption?

In the last 30 days, the average Facebook user has shared only one post, whilst they have made five comments and liked 12 posts.  The stats clearly show that reach and reactions are more realistic goals for any of your social media content.

With the average user spending 34 minutes of their day on Facebook, ensure you are adding value to their usage by providing good quality, informative and interesting content.

Tips on Tuesday

Albert Einstein once said “Anyone who has never made a mistake has never tried anything new.”

As much of a cliché as it is, we are all human and we all make mistakes; and that goes for our social media performance too!

Instead of keeping quiet about your mistakes, embrace them and learn from them. Your followers will be delighted to learn you’re open to acknowledge when you haven’t got it quite right and how you’re going to make changes so that doesn’t happen again.

Far from a sign of weakness, acknowledging your errors is a really great part of a complete customer service.

Whilst we’ve often stated the importance of checking and re-checking your posts, grammatical and spelling errors will, on occasion, creep in. Rather than constant deleting and re-posting, especially if people have already engaged with your post, acknowledge you have noticed your error, have a laugh about it and move on (and try not to make the same mistake again!)

Tips on Tuesday

Have you created an intentional hashtag strategy?

Whilst much is made of trending hashtags, don’t be afraid to create and consistently use your own. After all, who better to create hashtags that truly represent your offering than you!

Whilst Instagram allows up to 30 hashtags in any one post, using too many will dilute your message and prove counterproductive. An ideal strategy is to use around 10-12 hashtags across all platforms: having a mix of your own, consistent hashtags, and the more fluid, trending, or relevant hashtags.

Remember, the point of a hashtag is to identify digital content on a specific topic, this gives you the opportunity to increase your reach and for your content to appear in front of people who don’t follow you yet – a win as far as we’re concerned!

Tips on Tuesday

Social media is a constantly changing beast, which of course necessitates changes to the processes you are used to.

Don’t be discouraged by algorithm changes.  Rather than trying to beat the algorithm, change your strategy to work with the processes of any particular social media channel.

In many cases continuing to create high-quality content will help you avoid significant negative effects of the regular updates we have come to expect from our social channels!

Tips on Tuesday

It seems a simple concept, but one of the most vital pieces of advice when planning your social media strategy is to maximise your leads!

Facebook gives you the option to add a call-to-action button to your posts or Facebook ads. This is a powerful feature (where appropriate), simply because it gives mobile users (did you know 98.3% of Facebook users view the platform via a mobile device or tablet whilst 79.2% access Facebook through a mobile phone only) the chance to get in contact with you quite literally at the touch of a button; no need for them to follow links, no need for them to navigate slow uploads or landing pages.

Getting the potential lead is the hard part, once they are hooked make their journey with you as easy as possible from first contact. You will soon see how this converts a viewer into a real-time customer or client.

Tips on Tuesday

Social media…

noun

noun: social media; plural noun: social medias

  1. websites and applications that enable users to create and share content or to participate in social networking.

The great thing about social media is that it is, well, inherently social. To that end, remember that your content does not just have to be created by one person or department.

Involve your entire team in your content creation; it is a great way of getting a fresh perspective, a new tone and helping your audience get to know all the valuable members of your team.

Be creative with it – why not set aside one particular day a month as “takeover day” and let your team really make their mark on your channels.

Tips on Tuesday

Quite simply we are all a fan of the hashtag.

Using hashtags is a great way of buying into trending topics and accessing an audience who isn’t necessarily following you. But did you know there’s such a thing as too many hashtags?

Whilst it’s really important to use relevant hashtags important to both you as a brand, and the topic you’re discussing you don’t want to dilute your message.  In fact, although some platforms (such as Instagram) allow use of up to 30 hashtags per post, research has found the optimum number to be just 11. On platforms such as Twitter with a character limit, it is important that you do not lose valuable space for your actual message by trying to use too many!

Do your research, use important and valuable hashtags, and remember the old cliché, it’s quality over quantity!

Tips on Tuesday

Your purpose, of course, on social media is really to try and sell your offering.

Sale image

However, we really recommend you avoid flooding your feed with hardcore or overt selling.

Social media is primarily a fun way to connect with friends and brands you’re interested in and you might find if your social media timelines are simply post after post sharing what you’re selling you will see people unfollow your content.

Rather than selling, your initial objective on your social media channels should be increasing your brand awareness by increasing your following.  The best way to achieve this is to create engaging and fun content.

We prefer to use the 80/20 rule – where 80% of our content is interesting, engaging, or fun and only 20% is direct selling.

Do you need to revisit your strategy?