Tag Archives: customer

Tips on Tuesday

Remember, your content doesn’t always have to be your own, you can share from other sources.

We’re a big fan of sharing relevant articles pertinent to the industry, wider reaching articles that tell a good story, articles that support a cause you’re interested in or even simply some good old-fashioned good news!

However, it is good practice to share articles that are free to read! It is irritating to follow a link to an article you really want to read, only to find out that you must pay to do so and the main body of the article is hidden behind a paywall. Remember there are plenty of news sources and industry resources out there where you can share their articles for free (with attribution of course – we’re a fan of simply sharing directly to the site carrying the article), and this will prove more worthwhile for you in the long run!

Tips on Tuesday

Do the images you use in your social media posts meet our rule of six?!

Camera

We know that posts that contain images perform better on social media, but how do you find the perfect image to accompany your post.

We’ve created a handy guide to help you choose the right image: –

  1. Are the images good quality? Images for social media don’t need to be professional quality but they need to be crisp and clear.
  2. Are they attractive? Images must add value to your post – an unattractive image will do the opposite!
  3. Are the images relevant? Make sure the image you choose has some bearing to the content of the post; choosing an image purely because it looks nice despite having no context is not a useful strategy.
  4. Is the image easy to see? If the image is too dark or too small, it will bring little value.
  5. Use text in your images sparingly; remember screen reading devices cannot read text on images so to make your posts accessible put the main text in your post.
  6. Add branding where necessary. Not every image will need branding especially if your profile shots are your logo, but if you choose to do so remember good branding is noticeable but not obtrusive. 

Have fun, enjoy creating and improve your social media channels by adding some great images!

Tips on Tuesday

So, you’re on social media, great – but don’t be complacent!

View finderMake sure you make it as easy as possible for people to find your social media accounts.  It is such a waste if you create great content and there’s no-one there to see it!

Ensure your social media handles are consistent and intuitive. Make sure your profiles and unified and create a strong brand; using the same profile picture across all channels is a great way to be spotted quickly!

Use your marketing literature like a map; whether traditional leaflets or business cards, or online communications such as mailshots or email signatures, always include your social media handles. 

Help people to find you and communicate with you, after all that’s what social media is all about!

Tips on Tuesday

Is it time to freshen up your social media channels by creating new photographic content?

CameraIf it has been a while since you took new images for your small business, now might be the time to consider doing just that. 

Remember, you don’t need a professional photographer – a smart phone is perfectly adequate – and your images don’t have to be professional quality.   However be sure you have a decent background and good lighting when you take an image, and of course before you use any photos across your channels make sure they’re sharp and convey the message you want!

 

Tips on Tuesday

Whilst creating content is key across your social media platforms, there are of course those days when inspiration simply doesn’t strike.

2021 calendar

A really great way to help you out on those days when you’re suffering a bout of writer’s block is to create a social media calendar.  Quite simply pull together a list of dates that mixes key dates that are important to your business (maybe a sale, a new product launch, the anniversary of your opening) and more national dates you can have fun with e.g. National Cup of Tea Day, National Biscuit Day.

Dates like these give an immediate way to create content and have fun when you might be struggling for something to say.  Followers like to see the people they follow have fun, so don’t be afraid to let loose and create some great new content for dry spells!

Let us know what your favourite social media day to celebrate is, the more unusual the better!

Time image

Tips on Tuesday

Many of us feel that, despite our plans to go positively into a new year, the rug has been well and truly pulled from under our feet.

Time image

Today’s tip is a more broad one than purely social media; and that is give yourself the gift of time.  Allow yourself to digest the news of a new lockdown and the impact that will have and don’t feel you have to immediately make – and communicate – decisions.

Once you have formulated your plan, make sure you communicate any changes made to your usual business practices across your online presence and your social media channels.  Do what you need to get through the next few weeks and don’t be afraid to ask for help if you need it.

Stay safe, keep at it and we WILL get through this.

Tips on Tuesday

Although it seems a bit of a cliche, don’t be afraid to harness the season!

Christmas Tree

Have a think of some creative ways you can bring some festive fun into your social media marketing.   Why not have a festive photo competition; ask your followers to show pictures of your products in the most festive way possible – have a prize for the best one.

Some great festive content is a really simple way of making use of what is going on around you – and some trending topics – to engage with current and new followers.  Whilst the way we celebrate Christmas may look a little different this year, and the way you engage with your customers in person might need to be within certain parameters, you can be as creative as you want on your social media.

We’d love to hear your ideas about how you make your timelines more fun at this time of year!

Tips on Tuesday

It’s never easy to be a small business with bigger businesses as competitors and this year has made it harder than ever.

Helping hands

So what can you do to help small businesses out this year and moving into 2021?!

  1. Follow their social media channels
  2. Like a post
  3. Share a post
  4. Engage with their account by leaving comments
  5. Give them a shout out on your social media channels
  6. Tell your family and friends about them – what better than a word of mouth recommendation
  7. Had good service?  Leave a positive review.

Happy helping!

Detox image

Tips on Tuesday

Ok, bear with us – we know it is only the 17th November, however that leaves only 5 Tips on Tuesday sessions before our Christmas break, so time to start talking the run up to the big day, and what happens afterwards!

Detox image

Our first tip is one we discuss every year, and whilst the way we celebrate Christmas might look a big different, this year it feels so important to acknowledge this tip.  And that is PLAN A BREAK. The mental load we’ve all had this year has been like no other, and it is so important for mental and physical health that we take time away from work to rest, relax and regroup. 

Whether you plan your break as a full shut down, or simply factor in your away time by scheduling your social posts in advance, the important thing is that you have some time for you.

We’re hoping for a full digital detox over part of the Christmas break which means time away from phones and other digital devices – how about you?!

Tips on Tuesday

We’ve recently been discussing Inclusive Design and how you can make small changes to ensure your social media presence is fully accesible.

Image of question mark

A really simple way of ensuring screen-readers can accurately represent your posts, is by ensuring that you add an image description.  This means that anyone using a screen-reader can quite simply have the details of the image you use to support your content read out to them.

Whilst social media platforms make it easy to add alternative text (alt text) to your images, it’s best to include your descriptions in the body of each post.  You can simply add it in brackets or at the bottom of your post. 

Remember descriptions don’t need to be lengthy, but simply represent the image e.g. “cat sitting on a rug”.