Tag Archives: Content

Tips on Tuesday

We can’t say this enough times, but make your content eye-catching!

People don’t read social media channels in full, then scan their timelines quickly and transiently, only stopping when something catches their interest.

Your unique challenge on social media is to stop the scroll! The first post of call is a captivating image. Secondly make sure your copy isn’t overly verbose and really tells a story in a few words. Make any calls to action clear and efficient – win the battle by allowing your customers to shop, contact or book in with just a single click.

Don’t be afraid to stand out on social media; if you’re doing it for the right reasons then you’re engaging with people who will potentially become your customers!

Tips on Tuesday

Whenever you are new to social media as a method of promoting your business, of course the first thing you notice is how many followers or “likers” you have.

An important thing to remember is, whilst it is always a great idea to use the analytics social media channels provide to gauge your performance, the number of followers you have isn’t necessarily the best metric to measure how successful your social strategy is.

What matters most, is the level of connection and relationship with your followers, rather than the number.

1500 interested followers who will engage with your content and share your content add way more value than 15000 followers with whom you have no relationship.

Try and shift your mindset from numbers to relationships!

Tips on Tuesday

Social media…

noun

noun: social media; plural noun: social medias

  1. websites and applications that enable users to create and share content or to participate in social networking.

The great thing about social media is that it is, well, inherently social. To that end, remember that your content does not just have to be created by one person or department.

Involve your entire team in your content creation; it is a great way of getting a fresh perspective, a new tone and helping your audience get to know all the valuable members of your team.

Be creative with it – why not set aside one particular day a month as “takeover day” and let your team really make their mark on your channels.

Tips on Tuesday

Your purpose, of course, on social media is really to try and sell your offering.

Sale image

However, we really recommend you avoid flooding your feed with hardcore or overt selling.

Social media is primarily a fun way to connect with friends and brands you’re interested in and you might find if your social media timelines are simply post after post sharing what you’re selling you will see people unfollow your content.

Rather than selling, your initial objective on your social media channels should be increasing your brand awareness by increasing your following.  The best way to achieve this is to create engaging and fun content.

We prefer to use the 80/20 rule – where 80% of our content is interesting, engaging, or fun and only 20% is direct selling.

Do you need to revisit your strategy?

Tips on Tuesday

Remember, your content doesn’t always have to be your own, you can share from other sources.

We’re a big fan of sharing relevant articles pertinent to the industry, wider reaching articles that tell a good story, articles that support a cause you’re interested in or even simply some good old-fashioned good news!

However, it is good practice to share articles that are free to read! It is irritating to follow a link to an article you really want to read, only to find out that you must pay to do so and the main body of the article is hidden behind a paywall. Remember there are plenty of news sources and industry resources out there where you can share their articles for free (with attribution of course – we’re a fan of simply sharing directly to the site carrying the article), and this will prove more worthwhile for you in the long run!

Tips on Tuesday

Do the images you use in your social media posts meet our rule of six?!

Camera

We know that posts that contain images perform better on social media, but how do you find the perfect image to accompany your post.

We’ve created a handy guide to help you choose the right image: –

  1. Are the images good quality? Images for social media don’t need to be professional quality but they need to be crisp and clear.
  2. Are they attractive? Images must add value to your post – an unattractive image will do the opposite!
  3. Are the images relevant? Make sure the image you choose has some bearing to the content of the post; choosing an image purely because it looks nice despite having no context is not a useful strategy.
  4. Is the image easy to see? If the image is too dark or too small, it will bring little value.
  5. Use text in your images sparingly; remember screen reading devices cannot read text on images so to make your posts accessible put the main text in your post.
  6. Add branding where necessary. Not every image will need branding especially if your profile shots are your logo, but if you choose to do so remember good branding is noticeable but not obtrusive. 

Have fun, enjoy creating and improve your social media channels by adding some great images!

Tips on Tuesday

Whilst you want to be consistent in the frequency of your posting, make sure you mix up the rest of the details!

Time

Rather than always post at the same time, why not experiment with being active on your social media channels at various times and days e.g. outside normal business hours or on weekends.  By changing when you post, you have the opportunity to engage with a whole different audience.

You can use the analytical tools available on any social media channel to find out when you’re most successful posting time is and reformulate your social media plan to encompass those popular times!

Tips on Tuesday

So, you’re on social media, great – but don’t be complacent!

View finderMake sure you make it as easy as possible for people to find your social media accounts.  It is such a waste if you create great content and there’s no-one there to see it!

Ensure your social media handles are consistent and intuitive. Make sure your profiles and unified and create a strong brand; using the same profile picture across all channels is a great way to be spotted quickly!

Use your marketing literature like a map; whether traditional leaflets or business cards, or online communications such as mailshots or email signatures, always include your social media handles. 

Help people to find you and communicate with you, after all that’s what social media is all about!

Mirror

Tips on Tuesday

We always think this time of year is a great time to practice some self-care and that goes for your social media channels too!

Mirror

An easy way to ensure you’re looking your best online is to check your bios! Make sure they’re up to date and if not, update with any new or important information. 

Make sure you include a link to your website (and please ensure it’s working; there’s nothing more likely to turn a potential customer off than a broken link!) and keep your bios consistent across all platforms.

Are you looking your best?

Tips on Tuesday

Consistency really is key when it comes to your social media performance.

Key Were you posting consistently in 2020 across your social media channels? If not, that should be your number one goal within your social media plan for 2021.  If you want to see tangible results, you need to post regularly.  This will help your followers stay engaged and connected and help your content show up in your followers feeds.

As a minimum, you should ensure you post on your channels at least three times a week.