Tips on Tuesday

We’ve spoken often about how important it is to add images to your posts on social media.

Studies show that after 72 hours people only remember 10% of what the read, however with the use of a carefully chosen image, that figure can rise to a massive 65%!

A few times recently, we’ve seen people posting “image for attention” in their posts, and the image used has no relevance whatsoever to the post in question.

Make sure when you use an image, you make it pertinent to your content.  A funny picture is lovely, but if it has no meaning it won’t be long before your followers will get bored.  

There is a vast stock of royalty free images on the web – make sure you choose carefully and share away!

Tips on Tuesday

You’ve written a great blog post, or you have a great special offer on, or you have a really important event coming up; what is the best way to ensure messages like this are really visible on your social media channels?

We’re big fans of the “pinned post” facility on Facebook, LinkedIn and Twitter.

When you’ve shared your link, or written your content – make sure you pin that post.  This keeps the post at the top of your page or profile, meaning it is easy for followers to see.

A word of warning, make sure once the content is outdated, you remove the pin, thus returning the content to the relevant place by date on your timelines.  There’s nothing worse than seeing a great product you want to buy, only to find out it was on sale 6 months ago!

Tips on Tuesday

Twitter lends itself perfectly for multiple people to use the same company account. 

It is a nice touch for each person who uses the account to sign off their tweets with their initials.  Whilst giving the company account a more personal touch, this also means that customers know who they have spoken to and are able to connect via other methods to the company and ask for the person they want. 

Customers like continuity, especially when it makes their life much easier – and as a result makes it much easier for them to buy your service or product!

Tips on Tuesday

Remember what is the ultimate goal on social media – regular engagement from your followers to create a really strong online brand.

An important consideration when dealing with your social media schedule is how you are going to manage your notifications.  Whether you receive a message, or someone comments on one of your posts it is important to respond in a reasonable amount of time.  Even if you choose a tool like an automated message response on Facebook, a timely reply from a real person is still important.

If you don’t want notifications turned on – which is understandable if you are getting a large number – why not set aside some blocks of time each day to deal with and respond to notifications? 

You can also use the various analytical tools to monitor which of your posts gets most interaction, which will enable you to manage notifications more thoroughly.

Tips on Tuesday

So we’ve all pretty much got that “back to school” feeling.

September is a great time to ensure your skills are up to date, you’re aware of any changes to the algorithms for your social media channels and you’re using the most current version.

It can also be a great time to think about developing your skills. If you feel like you would like to improve your skills, there are plenty of online courses (both free and otherwise!) that do just that.

Remember, back to school isn’t just the literal – it is a metaphor for getting back into the swing of things. And whether that is simply returning to the office after a holiday, returning for the first time after an extended absence due to Covid it will feel new, and strange and take you a while to settle.

Good luck to you all!

Tips on Tuesday

You know what they say about first impressions, and your social media profile picture is the online equivalent of a first impression!

Is there such a thing as the perfect profile picture?  Probably not, but excellence is the next best thing!

Simply, use your logo in a size to fit into the space!  Your profile picture needs to be instantly recognisable, even at fairly small-scale and of good resolution.  If you logo is too large or the wrong shape to work well as a profile shot, consider creating a smaller version of part of your logo for social media purposes. 

The key is consistency across all your branding.  Use the same image as a profile shot across all your social media channels.

Tips on Tuesday

Do you ever feel tempted to write really long posts on Facebook simply because there isn’t a character limit?

STOP!!

It is such a cliché but it is so true, it really is quality over quantity.  Don’t fall into the trap of feeling you have to fill space.  Short, snappy posts work as well on Facebook as other platforms.  Did you know the ideal length of a Facebook post is 40 – 80 characters; post that are less than 80 characters receiving on average 88% more engagement.

Obviously your post must make sense, but look at using language creatively for shorter Facebook content.

Tips on Tuesday

Have you thought about setting your social media strategies seasonally?

Whilst it may seem obvious if your business offering is seasonal, for those who aren’t in a season-specific industry you might like to try changing your strategy by setting some season-specific goals or creating a marketing theme for each season.  How can you use summer for example to create a relevant and innovative new theme of posts for your business?

You can even take this further stylistically by giving your social media channels a different look in each season by use of carefully planned image and colour-scheme.

Never be afraid to have fun – and this could be a great way of creating interesting content or themes whilst staying true to your core ethos.

Tips on Tuesday

We can’t say this enough times, but make your content eye-catching!

People don’t read social media channels in full, then scan their timelines quickly and transiently, only stopping when something catches their interest.

Your unique challenge on social media is to stop the scroll! The first post of call is a captivating image. Secondly make sure your copy isn’t overly verbose and really tells a story in a few words. Make any calls to action clear and efficient – win the battle by allowing your customers to shop, contact or book in with just a single click.

Don’t be afraid to stand out on social media; if you’re doing it for the right reasons then you’re engaging with people who will potentially become your customers!

Tips on Tuesday

It can be really tempting to feel that as a business you should have a presence on every available social media channel.  After all, more channels mean more exposure, right? Not necessarily!

Rather than spreading yourself too thin and creating content for channels that aren’t relevant to your offering or customer, take some time to think where directing your social media strategy would be most successful.

Identify your audience, and then use that information to create social media accounts on the most relevant channels. For example, if your offering is mostly B2B, a LinkedIn account is a must, whereas if you’re selling directly to teens think about newer platforms such a TikTok, if your products mean you need to target parents, Facebook is a must for you!

Start your social media journey by choosing the most relevant channels for you and make your content innovative and engaging, you can always expand to other channels in the future if your core offering evolves.