The great thing about social media, is the ability to reach people on a very small budget!
Have you thought about using the “Events” tool on Facebook?
If you have the type of business where you want people to physically attend a certain event, do try out this tool. Whether you’re hosting a one-off event, would like people to attend on the first day of a sale, or even just arranging a get together, “Events” is a great way of creating a bit of a buzz surrounding your business and monitoring attendees. Certainly at this time of year with Christmas shopping and events in everyone’s mind, this tool can be so useful for getting the word out!
As with all tools on Facebook you can either use it organically, or simply add a small budget to boost your post to reach a wider audience.
Why not give it a try and see what response you get. Remember Facebook is all about encouraging interaction, and this could be a great way to start a conversation!