We love a plan. We especially love a social media marketing plan – you really need a firm outline of your social media aims and needs to make your channels as useful as possible.
However, we’re also a fan of flexibility and the ability to change direction.
If the last two years have taught us anything, it is that the best laid plans often come to nought and that it is ok to deviate from your plan. We think of our social media plans as a guideline; the type of document you stick to when everything is normal rather than a piece of work that is set in stone.
As we’re faced daily with the potential for yet more change, don’t worry if you have to deviate from your plan. Don’t worry if you haven’t the headspace to post for a few days and miss some posts you had planned. There is always time to catch up. Christmas is also a great time of year for some ad hoc posting – something away from the planned posts and the potential to have a little spontaneous fun.
The most successful plans we have seen, whilst giving an overview of aims and content strands also allow the user to be flexible when necessary and acknowledges that this is very likely!
Oh it’s only November, there’s plenty of time……then you realise that Christmas Eve is four weeks on Friday!
It is very likely your working hours will be affected by the Christmas break. Make decisions on when you will be open and available for contact and start rolling out the information to your online profiles now.
People are busy over Christmas – that’s a fact. If you want to maintain attracting customers over the Christmas period, you need to give them the information as soon as possible so they can factor you into their plans!
At this time of year we always recommend starting to consider your social media strategy for next year.
As with all good strategies, you first need a goal. Now is the time to decide what your social media goals are for the upcoming period. Do you want to increase awareness of your brand? Do you want to engage more with current customers? Do you want to increase your audiences? Do you want to convert your audiences into customers? Do you want to become an influencer in your field?
You cannot begin to create a firm strategy for your social media channels without knowing what you’re aiming for! Don’t forget, the goal isn’t set is stone and can be amended throughout the year by regularly reviewing your strategies.
Ok, bear with us – we know it is only the 9th November, however that leaves only 5 Tips on Tuesday sessions before our Christmas break, so time to start talking the run up to the big day, and what happens afterwards!
Our first tip is one we discuss every year, and whilst the way we celebrate Christmas might look a big different, this year it feels so important to acknowledge this tip. And that is PLAN A BREAK. The mental load we’ve all had for a second year running has been like no other, and it is so important for mental and physical health that we take time away from work to rest, relax and regroup.
Whether you plan your break as a full shut down, or simply factor in your away time by scheduling your social posts in advance, the important thing is that you have some time for you.
We’re hoping for a full digital detox over part of the Christmas break which means time away from phones and other digital devices – how about you?!
There are only two sorts of people on social media, those who want more followers and those who are lying!
I’m often asked by clients how they can quickly increase their followers. The short answer is, you can’t!
Social media is very much a slow burn. Much like real life, relationships take time to foster and build; and these relationships need to be built before you can turn your followers into paying customers. When you decide upon a social media strategy, you must acknowledge the need to commit for not only weeks, but months and even years.
Remember, the number of likes and followers you have is nothing more than a measure of vanity. What is important to you is the quality of follower – 100 followers who are engaged, are interested and who interact are of far more value than 1000 followers who are not!