Quite simply we are all a fan of the hashtag.
Using hashtags is a great way of buying into trending topics and accessing an audience who isn’t necessarily following you. But did you know there’s such a thing as too many hashtags?
Whilst it’s really important to use relevant hashtags important to both you as a brand, and the topic you’re discussing you don’t want to dilute your message. In fact, although some platforms (such as Instagram) allow use of up to 30 hashtags per post, research has found the optimum number to be just 11. On platforms such as Twitter with a character limit, it is important that you do not lose valuable space for your actual message by trying to use too many!
Do your research, use important and valuable hashtags, and remember the old cliché, it’s quality over quantity!