As the saying goes “a change is as good as a rest“, and right now everyone is living through a lot of changes!
With the national (and international) situation so fluid, you need to remember to communicate any changes that affect your business as quickly as you can, and to reach as many people as you can.
Use your social media channels to share messages on opening times, limits on numbers of customers permitted in your premises, how to book your services (you can even use Facebook’s own tool for this!).
It is so hard to deliver excellent customer service when you’re dealing with changes to what you can and can’t do. You can however have excellent communication skills and let your customers know what you’re doing and how you’re doing it!
Ok so Christmas…we know, we know it’s three months away but hear us out.
It is no secret that this year has been amongst other things challenging, depressing at times. If you have certain products, experiences that fit within guidelines etc don’t be afraid to start advertising them early.
We get the feeling we’re all going to need something to look forward to so if you can spread a little cheer – even if it is September, give it a whirl! If it suits you, and of course if it gives your business a much needed boost, start your festive season now!
Have you thought about helping your followers get to know you better?
“Behind the scenes” footage, whether in the form of images or video can be a really valuable type of content for your social media feeds. Why not share where the magic happens; the stockroom, the factory floor, even your own desk!
Whilst you must be careful not to share anything sensitive or confidential, sharing where and how you work can be a really valuable way of your followers getting to know what is behind the business!