Did you know you’re 4 times more likely to buy something if it has been recommended by a friend?
Where do we now find our friends? Yep, on our social media channels! As at March 2020, approximately 42 million people in the United Kingdom use Facebook, 16 million use Twitter and 21 million use LinkedIn, whilst Instagram has 14 million active users per month and YouTube has 35.6 million visits per month in the UK.
Those statistics alone should be enough to convince you that a social media presence on at least one of the major five social media channels is essential and should feature heavily as part of your marketing strategy.
Remember, social media is a way for you to be in lots of rooms and reach lots of people whilst maintaing a low spend.