We’ve often spoken about the importance of having a social media plan.
A plan is one of the most important things to consider when working with your social media strategy. However, that doesn’t – or shouldn’t – mean that you need to lose all spontaneity with your posting.
If something happens in your industry that you want to respond to, or even a national event don’t miss out on the opportunity to be part of something because a post wasn’t planned.
The best social media plans lay a framework whilst leaving room for spontaneity and personality!