We’ve often spoken about the important of good quality content on social media, ensuring that your timeline isn’t simply a hard sell.
That isn’t to say that if you have something in particular to sell you shouldn’t announce it! Make sure anything that could be of interest to potential customers; events, new products, courses etc. are shared on your social media feeds.
If you’ve already created a following with high-interest content, you have a good audience to share your offering to; with the ultimate goal converting leads to sales.
We like to work towards the 80/20 rule with making 80% of your content interesting, creative or informative whilst devoting 20% to sales.
Give it a try!