Remember that half the battle in gaining new followers across your social media is being visible, so it is really important you take every opportunity to alert new contacts as to your social media profiles.
Make sure you add your social media profiles to your email signatures. Every email you send will act as a shop window and give your contacts a chance to find – and follow – your profiles.
Make sure you include a clickable link and a clear call to action (“follow us”, “like us” etc). Make it simple. Make it quick.