Another generic tip this week, but a very important one.
Make sure your business website is optimised to perform at the best level on mobile devices. A good percentage of social media users do so on a mobile device, therefore it is reasonable to assume that if they follow a link to your website, they will be viewing on the same device.
Make sure your mobile site looks good and works as well as your desktop site. It is always a good option to allow people to swap to the desktop site should they choose. You can use a tool such as Google’s Mobile-Friendly tool to check how your site is running.
We will be doing a lesson piece on best practice for mobile sites shortly so watch this space!